More pages on a website mean more visibility, which means more issues.
Search engine optimization has evolved over time, and now there are more and more methods and techniques for growing organic visibility in your specific market. One of the ways for enterprise companies to achieve growth is through enterprise SEO. A website that has a high-performing SEO strategy for enterprises outperforms the rivalry in its industry segment and increases its brand awareness.
The size of strategic stages is used to determine the optimization’s success. Your company’s bottom line depends on this. Consulting digital marketing agencies that have a proven work record in helping enterprise companies with their SEO services can boost your marketing team’s efficiency and productivity. Begin to solidify your online presence by focusing on the most high-impact possibilities.
Your enterprise may never reach its full potential without a well-thought-out and adequate SEO strategy for choosing and integrating the proper tools. This is why using the knowledge and experience of an agency with a holistic approach to SEO is crucial.
What is Enterprise SEO?
There is a lot of discussions these days about what SEO for enterprise is and how it is perceived in the business world. Marketers describe it in a variety of ways, some based on the scale of the solution, others on the size of the company.
SEO for enterprise is known as a search engine optimization strategy aimed at enhancing an enterprise company large website’s organic presence footprint. It’s performed on websites with hundreds of thousands of pages and very complex site navigation.
Therefore, more often than not, they look for assistance in the implementation of a corporate-wide strategy that connects search engine optimization, content management, public relations, and social media. The principles of SEO do not change significantly, what does change is the scale.
Some important points of Enterprise SEO:
- Meets consumers at all points of the consumer journey.
- Scalability and Automation– When performing SEO for enterprise corporations, strategic automation and scalability are improved by cross-functional cooperation. At this level, the basics of SEO do not change significantly, but the scale changes.
- Reputation management– The bigger the authority, the greater the risk of negative publicity. Negative headlines and debates will easily take over the top spots of branded search results. It lays the groundwork for a successful response in the event of a potential reputation crisis.
- Also, enterprise companies can conquer an entire market segment thanks to enterprise SEO techniques and best practices.
- Extensive Keyword Research.
- Integration with a CRM as one single place for storing all data sources.
To summarize: SEO for enterprise boosts a company’s success in the market. It also has an effect on market share, brand image, and public relations. Brands that struggle to effectively implement these practices risk harming their brand image.
For example, we can take one of the largest websites that have a lot of pages and large revenue: Samsung.
As you can see, this Google search shows about 2,080,000,000 pages on Samsung’s website. That’s huge!
Why is Enterprise SEO important?
A great enterprise search engine optimization strategy will boost organic traffic, allow your site to appear at the top of search engine results pages (SERPs) for your targeted keywords, and strengthen your brand value. All of these should be taken into consideration when creating a strategy on how to increase the domain authority of your website.
So far, there are a ton of benefits your enterprise business can receive from an adequate SEO strategy.
Increases the number of customers you have
Your customers are the lifeblood of the business. When potential customers arrive at your website, They will expect to find exactly what they’re looking for and find it fast and easy. That’s why having a proper website architecture and navigation is so important.
But it’s not just the technical aspect that matters. An enterprise SEO strategy involves on-page optimization and the development of high-quality content. This includes performing extensive keyword research, target audience research, competitors’ research and finally nailing down the search intent for the products that you’re offering. External and internal links should flow like a river, throughout the content that has value for your customer.
SEO for enterprise assists the content team in the development of the overall content strategy and content optimization in order to reach eligible prospects and provide them with a pleasant user experience. To achieve the best ROI, everything works together. This is the secret to developing client relationships and increasing customers.
Boosts your other digital marketing activities
Your other marketing activities will benefit from a responsive website. This is due to the fact that your website serves as the source for all of your other online content. However, all other digital marketing content should flow and fit well together if you have a recognizable and compelling website, from copy, contact forms, blog posts, video, images – everything.
Enterprise SEOs job is to analyze search data and trends and give practical suggestions to the rest of the marketing team, all with the goal of boosting search engine exposure, whether locally, worldwide, or both.
Increases the amount of organic and qualified traffic to your website
If you’re having trouble getting the right traffic to your website, SEO for enterprise will help. It assists in getting the type of traffic to your website that can take action. More qualified people will visit your website if you have a higher search score.
Requires the integration of SEO tools
Enterprise sites require the use of advanced SEO tools and activities. These tools help you handle websites with millions of pages and keywords more effectively and successfully and help you in relevant content creation that responds to your target audience as they do searches.
Some of them will include Business Intelligence, as well as Artificial Intelligence, and will automate the repetitive, manual tasks leaving your hands free for creating powerful content.
Also, web analytics integration is an absolute MUST to make reporting easier and faster. If nothing else, Google Analytics is the ultimate tool you can rely on!
Quality backlink opportunities that show results
While internal links help customers navigate your website and improve the search engine rankings, a single backlink can raise your Domain Authority (DA), increase your SEO, and push more organic traffic to your website.
So, the question is how to get quality backlinks from a high level of authority websites?
- Create high-quality content that beats the market. If you satisfy your readers’ needs with your content marketing, they won’t need to go anywhere else. The better your standard and the more knowledge you have, the more likely a high authority site would consider you a link-worthy resource.
- When search engines determine the quality of your text, the external links you have in it are highly considered. A basic method for link building is to inform the people you’re supporting that you mentioned in your article.
- Guest posting introduces you to a new audience. In the world of SEO, guest blogging is a huge deal. It’s an undeniably successful way to boost traffic to your website. You could indirectly increase your presence in the social media community and get to know people just by writing blog posts.
- Backlinks can be accessed by visiting high-authority resource websites whose primary function is to reach out to other websites. Find the webmaster’s contact details and send a personalized email to him or her, mentioning the resource page you discovered. Link building is not a simple task. It is, in particular, one of the more difficult aspects of SEO. Although, that is precisely why it is so beneficial!
How does SEO for Enterprise sites work?
Enterprise websites are usually owned by companies with specific systems, have multiple owners, and have a large amount of revenue. But, not all large corporations have large websites. A large business with a more limited portfolio may need fewer pages than a mid-sized company that has a site with lots of pages with a wide variety of products.
It’s important for the marketing team to be skilled very well in both the business and the technical aspects of search engine optimization. Having the right SEO tools are equally important. The chance of content mistakes and quality issues sneaking accidentally on enterprise websites with thousands – or more – pages is much higher than on smaller websites.
Automation is Key
You don’t have time to touch every page when you’re working with a website that has 100,000 pages. So the solution is to use programmatic optimization.
Search engine optimization strategies for programmatic optimization target multiple keywords and their variations by creating automatically-generated landing pages on a large scale.
Optimizing websites that have hundreds of dynamic pages requires thinking differently. It requires building formulas for the title tag, H1 heading, meta description, and the meta keywords that refer to data fields in the database to enhance content optimization.
So, the first step towards large-website content optimization is programmatic optimization. Then, manual optimization is needed as a second pass.
Manual content optimization should be undertaken to target the most competitive keywords and phrases in the keyword list for sites that generate high traffic, increase conversion rates and sales. How does manual optimization work?
The ultimate goal is to build a user-friendly, conversion-optimized product page that is also SEO-friendly and quick to crawl through search engines.
Here are some effective Enterprise SEO strategies:
Implement a Keyword Strategy. They often use focused subjects that consumers are looking for while doing keyword analysis.
Keyword research is one of the main things for keeping your SEO up-to-date. As your business grows you produce more and more content, which means that keyword selection becomes scarce. That’s why researching competitive and relevant keywords and analysing content gaps is crucial for producing valuable content that converts.
Optimize Title and Meta Descriptions and make the Meta Details exclusive. The importance of title tags and meta descriptions in product page optimization cannot be underestimated!
To take advantage of the fact that each item will rank for both branded and non-branded target keywords, it should have a unique definition. They give consumers great information to encourage them to click on their listing and then drive more traffic and sales.
Add structured data to product pages. Search results will make your brand appear if you have the right organized data form. Product structure and review structure should be included on all product pages so they can increase the number of views, increase your click-through rate (CTR) and sales and minimize bounce rates.
Reduce the time it takes for a page to load. Fast-loading is key. Web pages that have a fast-loading time get the content in front of your target audience as fast as possible and provide a better user experience. This helps you outperform the competition by growing sales, income, and pages per session.
Examine the product pages for any technical flaws. Product pages are often duplicated which can trigger many of the SEO issues including duplicate content, wasted crawl budget, split link equity.
Perform a technical SEO audit on your website and each page to see which technical and content elements, if any, need to be streamlined to prevent these problems, (Duplicate title tags and meta descriptions, broken links, slow page load time, missing structured data, think content).
How is Enterprise SEO different from Traditional SEO?
SEO for enterprise is different from traditional SEO in a way that it uses a more combative tactic than traditional SEO. While both these search engine optimization methods have similar goals, the following are some of the main differences between enterprise and traditional SEO:
- Traditional SEO is used on small websites that have anywhere from a handful to a larger number of pages while SEO for enterprise is used on larger websites with thousands of pages.
- The SEO strategies also differ in both enterprise and traditional SEO. Traditional SEO strategies seek to increase the number and the quality of traffic on your website through organic search, while SEO for enterprises is set on bettering the organic presence in the search results.
When it comes to keywords between these two is that:
- With Traditional SEO, the objective is to find long-tail keywords with less competition. This is usually for the locals.
- With Enterprise SEO, the objective is to find short-tail keywords, which are highly competitive keywords. Enterprises tend to sell internationally and that’s why they don’t limit their keywords to a very specific search, they tend to rank for a very broad match of keywords.
Enterprise SEO Keyword Implementation
Keyword research for enterprise SEO is the most important part of the SEO plan, according to a true SEO expert. SEO for enterprise, like other SEO techniques, begins with keyword selection. The importance of the keywords you use will decide the percentage of the target audience that you will reach. It’s important that you nail this fundamental base.
Consumers rarely have particular brands in mind as they launch their customer journey. Instead, they’re already in the testing stage of the buying process. They have a variety of questions and are using generic, non-branded queries to find answers. At this point, they are highly sensitive to what they find in the search engines, as they are eager for knowledge, education, and answers.
Enterprise SEO strategies target specific keywords with a high search volume. In general, the higher the search volume, the greater the possibility for search traffic. And not only does it require a more thorough approach to keyword optimization, but it also takes a broader approach to methods.
Here’s how you can pick keywords at each point of the customer journey:
- Generic Keywords- People aren’t sure what they want at this point, the top of the buyer’s journey or funnel. At this point, appearing in front of your audience increases your odds of achieving full brand exposure. Generic keywords can also be referred to as short-tail keywords (E.g., running shoes, plumbing).
- Non-Branded Keywords- Non-branded keywords will help bring a lot of organic traffic to your web. A non-branded keyword is a highly competitive keyword that does not refer to a brand name or any aspect of it (E.g., popular smartphones, laptops for sale, or best mobile devices.)
- Branded Keywords- Branded keywords are terms or phrases that are synonymous with the company’s name, products, or services. With SEO for enterprise, you can raise the number of positive brand listings in the SERPs by improving existing content and building new web assets under your power.
Conclusion:
Businesses that have websites with thousands of pages require the use of enterprise SEO services and can benefit tremendously from it. Meanwhile, if they implement their SEO strategy correctly, they will see significant benefits for their company, including a wider audience and increased brand awareness.
So far, the main things to focus on to better your SEO results are keyword usage, how to optimize your site for major search engines like Google, how to create the right (high-quality) content, and where and when to use various resources to pull data to make sure your efforts are paying off.
A successful SEO for an enterprise allows a website to outperform its competitors in its niche and boosts brand perception online.
If all else fails, outsourcing an SEO agency with a great track record that provides enterprise SEO solutions is a great way to successfully implement non-traditional SEO strategies that deliver results.
Why should you outsource SEO? Enterprise businesses require a different approach to SEO that aligns with business objectives and what better way to do it than by hiring a team of digital marketing professionals that can help your business succeed in competitive industries?
Large websites can benefit from brand authority the most, but they must maintain that dominance through consistent, and effective SEO, something that Backlinker.io can provide.
