Backlinks (also known as inbound links) make the SEO world spin. They have been among the most important search engine ranking factors of all time since Google started. One of the most important aspects of SEO is building backlinks. Do you know what types of backlinks to target in your next link-building campaign?🤔
Creating quality content is just half the battle when it comes to making the web pages ranked on Google’s search results pages. The other half means promoting your content and creating backlinks with a good backlink strategy.
Note: In Search Engine Results Page, web pages with more backlinks tend to rank higher.
It will take a concentrated effort to plan and implement an ideal backlink profile.
If your website isn’t ranking the way you want it to, you need to ask yourself: Are you sure that you are creating a rich backlink profile by building the right types of links?
So, when it comes to different types of link building, the list is very long. This post will show you some types of backlinks, ranging from the most useful to those you should avoid at all costs. But first of all, I will mention the factors that determine their value.
Factors that Determine Link Value
Backlink value is highly important.
A low-quality backlink will never boost the ranking as much as a high-quality backlink will.
Here’s a list of the main factors that help us determine whether a backlink is of good value.
Authority of the linking site
Backlinks from high-authority websites are the most useful.
To determine the authority of a site, it is important to track its website performance.
Ahrefs Site Explorer (A backlink tool, backlink checker like Ahrefs uses a metric called Domain Rating (DR). It has a scale that ranges from 0 to 100. Which shows the overall strength of a website’s backlink profile.)
The higher the Domain Rating (DR) of a website, the more powerful and authoritative it is.
How to check DoFollow and NoFollow backlinks
When a publisher adds a link to their website, they will choose if the link should be “do follow” or “no follow” using HTML code.
- What are DoFollow Backlinks? DoFollow backlinks are important for gaining backlink points since they transfer link juice. Which improves the search engine ranking of linked-to pages while also improving your page ranking. In one word: DoFollow backlinks tell search engines to notice the links and give them SEO value.
To determine whether a link is dofollow or no-follow, you can use tools like Ahrefs, Moz, NoFollow Simple Chrome Extension.
For example, there are some ways to check the type of links: Dofollow or Nofollow.
The easiest way to find out is to click on the link with the right-click and select “inspect” in Chrome. Once you do that, a window will appear on the right Html highlighted link. Then simply check to see if the rel=” no follow” attribute is in the code.
Another example: Right-click on a website to inspect the HTML code. Pick “View Page Source” from the drop-down menu that appears when you click on the page.
This command will open a new window with the whole page’s HTML code, and you can use “CTRL + F” to find the URL you want to check.
On-Site Link Location
The backlink’s location has a major impact on the backlink.
The most important links are located in the site’s main body content and in the intro.
Also, anchor text is relevant for google search, but you might want to keep focused on links, not on keywords.
When links appear in the page’s header, footer, or sidebar, search engines can not give them the same value.
If a link is put at the top of the content, Google is likely to consider it to be of high interest. It will not only be crawled earlier by Google, but it will also increase the backlink profile.
You must remember: Try to create links that would be included in the site’s main body content.
Best Types of Backlinks
In the following list, you will find the best backlink types that you can generate for your website.
Any type of link to your site that comes naturally from a relevant and authoritative source is almost always positive. It is not a matter of building links without following a proper strategy. Just focus on building links and let Google take care of the rest.
This is often referred to as “natural link building.” The organic link building method helps the website rank higher in search engine results pages by growing its authority and credibility in the eyes of search engines.
The editorial link is the kind of link that will help you attract more visitors to your website content. Editorial link is the type of backlinks that digital marketers should target as part of their link building strategy. An editorial backlink is created when your content is cited(highlighted) as the source of specific information. The only way to build editorial link is to create unique, well-written, high-quality content that other websites will want to reference and link to organically.
When you publish high-quality content, it not only garners a lot of attention but there are chances of other websites citing the content as a source of information.
Google on Editorial link: Editorial links are the connections Google wants webmasters to build.
Also, editorial links may be included as:
- Citing a source of information as someone from your business or someone from your content
- Using your website to claim as the source of an infographic
- Including your website or content into a roundup of links
- Having an interview with someone who is connected to your website
- Make a strong content marketing strategy
- Create insightful content that can be used as a point of reference.
- Make shareable content that people would like to chat about on other websites.
- Publish content that identifies your website and brand as an industry thought leader, inspiring other sites to cite, valuable source, and interview you. ( In Google’s eyes, a website that does not provide value to its audience and/or includes spun/duplicate content has a bad reputation.)
Backlinks from Guest Blogging
Guest blogging is one of the most common ways to get backlinks.
Recently, Google took a strong line against websites that used guest posting only to build backlinks rather than provide real value to readers.
Instead of creating backlinks, the better strategy is to treat guest blogging as an opportunity to grow the brand and reach a larger audience. Guest posting is a deal between a webmaster and an author- usually, these are done in exchange for getting a link on a blog post.
Building good guest post links involves creating high-quality content that offers real insight and education to readers.
How to get guest blogging backlinks:
Make a list of useful guest blogging sites and practice your guest blogging outreach skills. For example: reach out to other bloggers for collaborations, share posts on social media, etc. This kind of link definitely will give your organic traffic a boost.
Guest Post Bio Backlinks
Sometimes, in the main body of the piece of content, guest blogging sites do not allow or may not have a backlink to the author’s website.
They allow the author to have a connection in the author’s bio instead. The links that the author add’s in his profile are called author bio links.
This kind of Bio backlink has a positive effect on SEO even though they are not part of editorial content.
How to get Guest Post Bio Backlinks:
Perform a backlink analysis on the competitors backlinks using the same guest posting strategies
Business Profile Backlinks
You should add a link to your website when creating an online profile for a business.
These links on business listings, social media networks, and industry-specific directories show to search engines that a website has been well and of good quality.
Search engine business directories are the perfect place to start optimizing your business profile backlinks:
- Google My Business – the most important business directory online
- Bing Places for Business – the Bing search engine gets more than billions of searches per month, the majority coming from the USA.
Yahoo Localworks – allows digital marketers to manage directory listings across 70 different platforms from a single interface.
How to get Business Profile Backlinks:
Make a profile on well-known directories or review websites in your industry.
Running webinars is one of the most famous ways to earn links, especially if you record them for later use.
When you post the recordings to your blog, you’ll get more links.
Many websites also connect to or add webinars from other brands, resulting in both links and brand mentions.
The more people who see your brand, the more likely they are to buy from you. For business growth and overall marketing goals, brand awareness is important. Brand Awareness fosters trust, creates associations, builds brand equity.
How to get Webinar Backlinks:
Promote the webinar recording on your page, and look for guest blogging sites that may be interested in using the webinar as a resource for their site.
Everyone loves a free product. Another effective way to gain attention and backlinks is to provide a helpful tool for free.
Others can link to the tools in their content if they are useful enough.
Promote the tool on pages with a similar audience to your own to encourage backlinks.
Furthermore, once you have anything useful, you can have call-to-actions that encourage people to sign up for the full service, resulting in purchases and brand exposure.
How to get Free Tool Backlinks:
Create a free version of your paid tool or a simple tool. To connect with the sites to see if they’d like to feature your free tool, use guest blogging outreach. Guest blogging is the best way to promote something.
Good Types of Backlinks
Other types of backlinks aren’t as valuable as the ones mentioned above, but they can also help you improve your SEO.
In general, sponsorships are an excellent publicity tool.
Acknowledgment backlinks are another SEO-boosting backlink that will help you improve the website’s branding.
These types of backlinks usually don’t include much information about the brand or what they do, and instead consist of basic mentions that:
- Indicate whether or not the brand has made a donation.
- Demonstrate that a member from the brand is presenting at or promoting an event.
- Have a testimonial for the name of the linking website.
To find backlinks that your competitors get traffic from use tools that will help you. ( example: Ahrefs).
Badge Backlinks are other types of backlinks by using which you can earn a high-quality link.
These are awards you can give out to other sites as a status symbol.
For example: If you list their page as one of the best, you can give them a branded badge to show. You may also use these badges to lead back to your website.
How to get Badge Backlinks:
Create a badge to identify a group of sites where you may qualify together. You can use tools to find these kinds of sites that share themes and audiences.
Press Release Backlinks
It will help your website gain backlinks and inform media outlets of your news.
However, it can only build links successfully if it is done correctly.
Customers and news outlets will be informed of the following by the right types of press releases:
- A fresh product or product line
- A new place is about to open.
- You’ve formed a new relationship or sponsorship with another business.
- Changing the name of the company is a great way to rebrand it.
When your brand has news, write a press release and send it to media sources. It is done through PR agencies and also may be expensive. Use HARO – it is one of the best ways to get high authority backlinks from news sites.
Read More: Basics of using HARO
To stop Google from assuming you’re a spammer, just add links to comment profiles on high-authority and related websites.
In this strategy, don’t go overboard. Simply focus on making important, high-quality comments on blogs or forums related to your industry.
White Hat and Black Hat Link building
Below are some of the most important white-hat link-building methods:
- Creating a unique and educational fresh content piece
- Backlink on quality website
- Placement of Links on a Wide Range of Sites
- Transparency of Sites Before Publishing
Despite the significant risks involved with these strategies today, people want to use them to raise website rankings quickly rather than organically.
Below are some of the black-hat link building methods:
- Private blog networks
- Link Farms
- Hidden Links and Texts
Types of Backlinks to Avoid
It’s easy to believe that any link, no matter how valuable, is useful because high-quality backlinks are such an important part of SEO. However, not all links are worthwhile.
When it comes to link building, avoid these types of backlinks.
Google warns that buying and selling links may have a negative impact on a website’s search ranking.
Because you don’t get what you pay for when you buy links in the order to improve your SEO.
For example: When PNB’s ask money for each link. In this case, Google dislikes PNB’s.
Press Releases That Aren’t Newsworthy
Press releases that are interesting and newsworthy will help a company gain attention and links.
But, creating press releases exclusively for the purpose of creating backlinks is a spammy technique that could harm SEO.
General and Listing Directory links
As you don’t want to go overboard with press releases, and you don’t want to go overboard with directory lists either.
Creating profiles in directories that aren’t trusted or valued can be seen as spam, and it can hurt SEO efforts.
Stick to the directories that are the most reliable, reputable, and important to your business.
Some people can advise you to enter online forums and link to yourself in your posts and responses.
Other types of backlinks to be careful of are this one. Spammers have abused it in the past, and as a result, Google would not look kindly on them.
Join only high-quality forums and Q&A communities like Quora where authentic conversations are the focus, rather than spamming a thread with posts about your content and brand.
Websites that allow you to leave comments can also allow you to connect to your own. But it is almost a dead way of link building. It has a high spam count, mostly the comment section is a nofollow backlink.
Spammers also abuse this, and it can be used to create negative links.
Every effective SEO strategy must include links. But keep in mind that it’s not only about the number of types of backlinks; it’s also about the quality.
The best long-term strategy for website SEO is to search for the highest quality content supported by the highest quality backlinks. The basis for this is that search engines should try to return the highest-quality results for consumer searches at all times. Creating the highest quality signals possible to assist in the visibility of the website should always give it the greatest chance of ranking well.
Building all of these types of backlinks on your own can be a lot of effort. You may simply level up your website by linking it to trustworthy and authoritative sites.
Remember: The most valuable types of backlinks come from quality websites.
That’s why you should consider outsourcing your link building, using dedicated link building tools, or a combination of both.