Climbing to the top🔝 of Google’s organic search engine results is a tough💪 challenge, due to high competition and other reasons. But just because it’s tough doesn’t mean you can’t do it.
Even if you are not in the first place, you can outrank it.
Yes, that is possible— by claiming a featured snippet.
By optimizing for the featured snippet, you may rocket🚀 your site to the top of the search results by making just tiny changes to the content of your page.
What are Featured Snippets?
Featured snippets are pieces of information that appear at the top of Google’s search results. They respond to search queries by gathering relevant information from top-ranking pages.
Featured snippets bring your website to the top of the SERPs and make it more clickable, whether on mobile or desktop.
Let’s say we do a Google search on: “ why SEO is important “
People’s online searches are easier via featured snippets since they can see the information they’re looking for right away. Google chooses the best response from a third-party website and displays it in a snippet automatically.
If Google chooses to display your content as a featured snippet content, imagine the visibility, and prospects you may receive😏.
Types of Featured Snippets
When optimizing for featured snippets, you must first understand the several types of featured snippets(sometimes called answer box ) available.
1. Paragraph Snippet
This type of snippet shows paragraph answers. These kinds of snippets are the most popular.
Paragraph snippet is often shown with user questions like Why is, Who is, How to.
2. List Snippet
This snippet type includes answers provided in a numbered list or bulleted list. List snippets are most frequently used in posts with step-by-step instructions and recipes.
This is the next most common type of Featured Snippet.
3. Table Featured Snippets
Table snippets are typically shown in posts that include comparison charts. Google prefers content that is well-structured and includes prices, rates, years, and other numerical data. Google will sometimes pull only the most useful information from a page and create its own table in answer to a user’s query.
Benefits of Featured Snippets
You might be thinking why do people work so hard to get them?
How do featured snippets benefit us?
1. Increase in Website Traffic
The most obvious benefit of having a featured snippet is increased traffic to the website. Getting to the top of the organic search results is a fantastic achievement and a terrific organic traffic driver.
2. Win Big
When Google selects your site as the quick answer to a given query, the result is shown above the organic results, giving you an advantage over the competition. You win over the competition, which may include a site that ranks first in that search result.
3. Maximum Trust and Authority
Google only chooses websites that it trusts to show in the snippet, so achieving this shows that your website is a good source of information in the eyes of the search engine, which is likely to boost your ranks for other organic keywords.
How to optimize for featured snippets?
1. Start with Keyword Research
Keyword research is an important tool for creating effective content, especially the type of content that ranks for a featured snippet. Usually, the vast majority of featured snippets are triggered by long-tail keywords. Also, keywords with high search volume show featured snippets twice as often.
In fact, the more keywords typed into a search box, the more likely a featured snippet would appear.
When doing keyword research with featured snippets in mind, keep in mind:
- Make sure to answer most of your customer’s and target audience’s queries.
- There are several keyword research tools available to help you with this. If you use Ahrefs you can type in the keyword and click the tab Questions.
2. Browse Google’s “People Also Ask” Section
While keyword research is incredibly useful, don’t forget to look at the “People also ask” section. This section is frequently seen beneath a featured snippet.
Consider this a treasure since it provides you with more possibilities to explore a topic. In a single blog post, you’ll be able to answer as many questions as possible.
3. Improve your On-page SEO
- Diagnose SEO issues and remove any penalties
- Make it simple for visitors to navigate and crawl your website.
- Use internal linking and pointing to high-quality external sources.
- Make your website mobile-friendly and fast.
- If you still use the HTTP protocol, upgrade to SSL.
- Use URLs that are easy to remember.
- Keep your content fresh by targeting it with search intent.
- Optimize your images (high-quality images).
- Make your page readable and easy to use.
4. Pay attention to formatting
- Create informative headers and use header tags like h1, h2, h3, and so on ( There should be an area on the page where the search query appears in a header).
- Use short, punchy sentences with direct answers.
- Make use of a numbered list, bulleted list, tables, or graphs.
- Along with the snippet query, include a relevant image.
Consider your readers’ usefulness, overall experience.
5. Add a Q&A page to your website
Q&A pages are useful for website owners that sell products or services. By answering issues, these pages display your knowledge. Most significantly, they provide additional possibilities to appear in a snippet.
Show the information that most people in your niche want to know when developing a Q&A page. Provide full answers in short paragraphs that are clear and precise.
If you want to increase traffic to your website and improve its SEO strategy, you should know that ranking top in Google search results isn’t the only solution. You get a second opportunity if you rank in featured snippets ( Snippet Opportunities )
Here’s a short summary of the tactics:
- Start with Keyword Research
- Browse Google’s “ People Also Ask”
- Improve your on-page SEO
- Pay attention to formatting
- Add a Q&A page to your website